The whole purpose of advertising is to grab the viewer’s attention. With tradition methods getting saturated with advertising, it is time to think out of box. Newer campaigns are actively pursuing a multi-pronged approach, finding newer means and using a combination of approaches.
Outdoor advertising
From the good old billboards that have dotted our landscapes, outdoor advertising in India has come a long way. Today advertisers have reinvented this age old method to come up with newer ways to connect with their clients. Even billboards are no longer the same. We have 3D billboards with cut outs. The mediums have also become all-inclusive. Stationary mediums like bus stops and shop fronts, malls are used quite cleverly.
Other innovative mediums for outdoor advertising in India include moving set-ups like specially mounted vans, buses or cabs. These advertisements are aimed at the busy commuters, younger demographic and the office-going people. Big events like sporting events, concerts have emerged as major brand vehicles. I-boards, designed digitally are another innovative solution.
Brochures
Although much ignored, the brochure is nevertheless an important Advertising vehicle. It is meant to showcase and attract the reader. However, it has moved on from being a day statement of facts. Today a creative brochure design has become one of the most necessary tools. They have to be catchy, sleek and contemporary. This is a largely visual medium. So, it must also be vicid, colorful and vibrant. In most cases brochures form the first point of contact with the general public. So, a creative brochure design becomes all the more imperative.
Documentary
Longer than ad spots, but no less impactful is the format of documentary filmmaking. As a medium to create an impact, nothing can quite beat the visual medium. But what has given this an edge today is the medium, especially the social media. For instance, a small spot can spread like fire on Facebook. YouTube videos can sometime have millions of viewers. In the new era, the documentary filmmaking viewer becomes your connection to million others.
If you are looking for innovative ad strategies, go to http://theparish.in. They specialize in creating a comprehensive brand communication package that includes outdoor advertising, creative brochure design and documentary filmmaking.
The Parish Blog 